TFR News

Founded in 2018, TFR News is an Indonesia-based online media outlet that observes and analyzes the workings of the creative industry. While many media outlets cover fashion trends and product launches, TFR reports on the behind-the-scenes aspects of the industry, including professions, brands, companies, culture, and regulations.

To commemorate its fifth anniversary in 2023, TFR refreshed its brand identity. As a media company focused on mass communication, “scale” is a core concept. The aim is to amplify content to a larger and wider audience, which is reflected in the logo’s design. The creative world is constantly expanding, growing larger and more impactful each day. Public awareness of the industry has increased, and creative communities continue to grow annually.

Internally, the company is committed to continuous improvement, striving to provide enhanced content. Therefore, the logo also incorporates the visual metaphor of a ladder.