Season's Greetings
Print / 2017
Each year, Thinking Room, a Jakarta-based graphic design studio, presents its clients with holiday hampers and accompanying Christmas cards. In 2017, the studio sought to evoke the classic aesthetic of traditional Christmas cards, albeit with a unique twist.
Recognizing the significance of this year-end celebration for both the studio and its clients, they aimed to create a truly special experience. The resulting concept was Santa’s Nice List, enclosed within each card. These cards were personalized by incorporating the clients’ names alongside those of renowned graphic designers. Functioning as a replica of the ‘real’ Santa’s Nice List, as approved by Mrs. Claus, the list added a whimsical touch. To capture the vintage charm of traditional Christmas cards, a carefully selected palette of muted green and red hues was employed.
Creative Director
Eric Widjaja
Graphic Design
Evan Wijaya
Design Studio
Thinking*Room
