Sasa in Wonderland

Packaging Design / 2022

Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland
Sasa in Wonderland

“Sasa in Wonderland” is a series of puzzles created in collaboration between Rekarekat Puzzles and Gambir Studio to celebrate Sasa’s latest campaign. Sasa is a leading food and seasoning company in Indonesia. The puzzles feature three original artworks by Indonesian illustrators: Hana Augustine, Arief Putra, and Alfeus Christie (Harousel). These artworks can be brought to life with an augmented reality feature developed by Gambir Studio.

The puzzles are packaged in hard boxes designed by Evan Wijaya. The special edition box was inspired by children’s fairy tale books and is designed to complement the three artworks. The box’s side is designed to resemble a Victorian-esque book spine, particularly when the boxes are displayed together.

Packaging Design

Evan Wijaya

Illustration

Hana Augustine
Arief Putra
Alfeus Christie

Brand

Sasa

Produced by

Rekarekat Puzzles

Augmented Reality

Gambir Studio

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